Kaufman and Broad Mortgage Company Becomes KB Home Mortgage

 

Woodland Hills, Calif. - March 6, 2002 - Helping families and individuals realize the American Dream of home ownership has always been the focus at Kaufman and Broad Mortgage Company, which has furnished home loans to thousands of U.S. homebuyers since 1965 by making the mortgage process simple and convenient.

Its parent company, the homebuilder formerly known as Kaufman and Broad, became KB Home (NYSE: KBH) last year. Since that time, the bold yellow and black KB Home logo has gained enormous recognition among consumers through its presence on billboards, roadside signs and everything else associated with the company. And now, effective March 6, Kaufman and Broad Mortgage Company aligns itself with its parent company as KB Home Mortgage.

"Homeowners actually win twice when they buy a KB Home through KB Home Mortgage," said KB Home Mortgage President Mark Crivelli. "Together, we offer consumers the ability to secure a spacious, beautiful home with a low monthly payment. And because our two teams work closely together, we're able to simplify the home buying process for our customers.

"Our mission is to support the home buying process by making it as easy and convenient as possible for homebuyers to obtain the financing they need to purchase a brand new KB Home," continued Crivelli. "Our teams are currently serving nearly 90 percent of KB Home customers that require financing.

"In the homebuilding and home mortgage business," he added, "having a strong brand that people recognize, respect and remember is a key factor in earning consumers' trust and loyalty, both of which are essential to long-term success. By adopting the KB Home nameplate we gain the benefit of being more closely associated with the first name in homebuilding." ABOUT KB HOME MORTGAGE:
Headquartered in Woodland Hills, Calif., KB Home Mortgage is a wholly owned subsidiary of KB Home. KB Home is one of America's largest homebuilders with domestic operating divisions in some of the fastest-growing areas of the country including California, Arizona, Nevada, New Mexico, Colorado, Texas and Florida. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2001, the Company delivered homes to 24,868 families in the United States and France. Founded in 1957, KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit the Company's Web site at kbhome.com.

For more information contact:
Kate Mulhearn, (310) 231-4147
kmulhearn@kbhome.com